- Strive flags Mailchimp’s Bitcoin ban as a shareholder value risk.
- The shareholder letter links crypto censorship to legal and reputational risk.
- Strive urges Intuit to add Bitcoin to reserves as AI threatens TurboTax margins.
Strive Asset Management has engaged Intuit Inc. over repeated Bitcoin-related account bans by its Mailchimp platform. The firm, representing Intuit shareholders, claims these actions threaten long-term shareholder value and platform neutrality.
Strive stated in its shareholder engagement letter that “Mailchimp’s deplatforming of Bitcoin advocates not only limits innovation but undermines shareholder value across the board.” The letter referenced recent account closures impacting USC’s Trojan Bitcoin Club, Blockware, Natalie Brunell, and Botanix Labs.
Strive views this as more than policy enforcement — it identifies political bias as a material operational and reputational risk. Mailchimp’s account reinstatements have reportedly come only after public backlash, creating further exposure for the parent company.
Shareholder Letter Warns of Strategic Governance Risk
In the letter, Strive addressed Intuit’s leadership, stating: “We wrote in a letter to raise concerns about Bitcoin censorship.” The letter cited potential damage from platform policies that restrict educational content and non-commercial crypto communication.
The structure focused on material risk disclosures, reputational fallout, and threats to long-term capital allocation strategies. Strive also questioned whether Mailchimp’s policies conflict with recent federal crypto signals, including deregulatory moves and strategic reserve plans.
The letter argued that Intuit’s acceptable use policy unfairly equates all Bitcoin content with initial coin offerings or crypto sales. According to Strive, this could alienate key customers and draw scrutiny from regulators tracking viewpoint-based moderation.
Additionally, the asset manager noted that recent federal commentary and executive actions support digital assets as institutional treasury hedges. The firm pointed to the Strategic Bitcoin Reserve order and SEC leadership changes as signals of policy normalization.
Strive Recommends Bitcoin Reserves Amid AI Risk
Strive urged Intuit to consider Bitcoin for corporate treasury exposure, calling it an insurance layer against AI-driven disruption. The letter warned that TurboTax faces automation threats, which could affect long-term revenue stability and investor confidence.
With Bitcoin’s fixed supply, liquidity, and decentralization, Strive described it as an ideal reserve asset for future-proofing balance sheets. The firm emphasized Bitcoin’s independence from fiat dilution and growing institutional demand as tailwinds for strategic allocation.
Strive proposed a “Bitcoin war chest” as a long-term defense against algorithmic margin compression and platform obsolescence. According to the letter, cash diversification through Bitcoin may offer more resilience than traditional hedges or equity buybacks.
Finally, Strive tied its recommendations to fiduciary duty, noting that shareholder value cannot be sustained through politicized platform policies. The letter included four explicit requests: reinstate accounts, revise moderation policies, depoliticize enforcement, and evaluate Bitcoin reserve strategies.
