- Chiliz plans $100M U.S. crypto return, targeting fan tokens before FIFA 2026.
- CHZ price jumps 11% in 24 hours as U.S. reentry plans fuel market confidence.
- SEC meeting marks pivotal step for Chiliz’s compliant relaunch in U.S. markets.
Chiliz is preparing to reenter the U.S. crypto market with a proposed $50M–$100M investment ahead of the 2026 FIFA World Cup. The move follows discussions with the SEC Crypto Task Force regarding the regulatory classification of its fan tokens.
SEC Meeting Marks Regulatory Turning Point.
Chiliz is preparing a return to the U.S. crypto market following discussions with the SEC Crypto Task Force. In the post above by CoinRank, the meeting held on April 22 also included The Digital Chamber and Zuber Lawler LLP. The discussion centered around the classification of fan tokens, with Chiliz asserting that its tokens should not be considered securities under current federal definitions.
During the meeting, Chiliz officials charted the company’s previous activity in the US sports market. Chiliz invested $80 million in 2021 through collaborations with the NBA and NFL teams. The company exited the US market in 2022, however, due to increasing regulatory uncertainty, particularly after the collapse of the FTX crypto exchange.
Chiliz CEO Alexandre Dreyfus stated that the company now wants to return to the U.S. market with a significant shot of capital. The intended reinvestment is $50 million to $100 million. The action is coordinated in readiness for the global attention expected around the 2026 FIFA World Cup, in which the U.S. will be co-hosting.
Market Data Supports Strategy Shift.
DeFiLlama data shows that Chiliz has $6.97 million in total value locked (TVL) within its DeFi ecosystem. This marks a 9.72% increase over 24 hours, indicating fresh capital inflows. Over the same period, the network generated $303 in chain fees, pointing to consistent usage.
The token CHZ itself has a value of $0.041, with both market capitalization and fully diluted valuation set at $396.04 million. These are reflective of its standing in the broader crypto market and investor sentiment towards the asset.
Over the past year, CHZ has declined by 67%, based on figures from CoinMarketCap. Chiliz is relying on offsetting this reversal through closer alignment with regulatory frameworks and new sports partnerships. These are designed to promote long-term usage and restore market confidence.
Price Action Reflects Renewed Confidence
From April 22 to April 23, CHZ rose from just over $0.0370 to nearly $0.0412. The steady ascent included two strong breakouts, the first near midnight and another around 11:00 AM. These movements pushed the token up over 11% in 24 hours.
CoinMarketCap data shows stable trading volumes and rising momentum throughout the day. The chart showed no major reversals, signaling consistent accumulation. This aligns with CEO Alexandre Dreyfus’ remarks about Chiliz’s renewed engagement with U.S. regulators.
Chiliz’s strategy revolves around expanding fan token adoption via Socios.com and launching new partnerships. NBA and NFL teams remain interested, depending on regulatory approvals. The SEC meeting ended with a commitment to continue dialogue around a no-action letter to formalize a compliant path forward.
