- ANAP adds $70M in Bitcoin to treasury, citing long-term asset resilience.
- Japan’s MetaPlanet and ANAP boost BTC’s role in corporate reserves.
- Rising BTC adoption signals stronger institutional demand and capital rotation.
Japanese fashion firm ANAP Holdings has acquired $70 million in Bitcoin as part of its long-term investment strategy. The company disclosed the purchase in an official announcement dated April 16, 2025, confirming its exposure to BTC.
As reported by Crypto Patel, ANAP stated the global trend of Bitcoin becoming a reserve asset is “irreversible.” Patel reported that ANAP acquired 16.6591 BTC for 199,975,438 JPY, finalizing the purchase through internal reserves. The move places ANAP alongside other Japan-based corporations increasingly turning to Bitcoin as part of their capital management.
The Tokyo-listed firm positioned the purchase within a broader treasury diversification strategy aimed at long-term capital preservation. The investment marks a shift in corporate treasury allocation amid growing interest in digital assets globally. ANAP cited macroeconomic uncertainty and inflationary pressure as supporting factors in its decision to pivot toward Bitcoin.
Strategic Execution and Treasury Allocation Details
The announcement from ANAP laid out the rationale, execution method, and structure of the Bitcoin acquisition. The company confirmed the BTC was purchased via a corporate account held directly by ANAP Holdings, not through any subsidiaries.
The company framed the move as a strategic hedge against fiat debasement and geopolitical risk. The 16.6591 BTC purchase was funded entirely from internal cash reserves, without any outside financing. Moreover, no derivatives, lending arrangements, or third-party custodians were used to manage the position.
ANAP stated that the Board of Directors formally approved the Bitcoin investment after internal reviews. Additionally, the company said it intends to treat the BTC holding as a strategic asset. The press release did not reference any immediate plans to increase exposure, but emphasized openness to future blockchain-related investments.
Institutional Momentum and Market Impacts
ANAP’s announcement follows MetaPlanet’s recent $10 million BTC treasury raise via zero-interest bonds. Both firms are part of a broader wave of Japanese companies entering the Bitcoin space. This trend is adding visible credibility to Bitcoin as a corporate reserve instrument.
Across the Pacific, MicroStrategy remains the largest institutional holder, with 531,644 BTC acquired for $35.9 billion. Its aggressive positioning has contributed to increased institutional validation, gradually influencing price floors and dampening retail-driven volatility. As more companies follow, structural demand for BTC is beginning to deepen.
